Are we heading toward an era of small brokerages in San Antonio? Just recently the 2014 Swanepoel TRENDS Report noted that there is a trend moving away from the small mom and pop real estate brokerages and more agents are working for the large real estate firms across the country. However, the New York Times posted an article on “The Ascent of the Little Guys” stating that the credibility of the smaller firms are growing in popularity due to the attention to agent training, customer service, and low agent-to-manager ratios.
While large real estate brokerages with thousands of agents still dominate the market, I can’t help but wonder whether the clout of the smaller firms is a question buyers and sellers should consider when choosing a real estate agent. As consumers decide between a highly visible company with lots of agents and resources, they should also consider the idea of a smaller firm that caters to a niche market and to the client’s needs. For example, downtown living, condo specialists, luxury lifestyles, etc. In addition, smaller brokerages in San Antonio are more creative and nimble. They can be more responsive and customer service oriented in a changing market.
“One of the main things that any small business — whether an independent bookstore, a corner toy store or a neighborhood hardware store — would have customers believe is that service is better and personal attention greater at a little firm. Whether that is true in real estate depends — because the company name may be ubiquitous, but the client’s relationship is usually with a single person.” –HILARY STOUT, New York Times
The owners of Texas Dream REALTORS do not hire any agent looking for a place to hang their license. We have a small professional team that services our clients for sales, staging, photography, contract to close, listing management, marketing, quality control, make ready services, and technology. We know that you are busy, work hard, fight traffic, and have a life. Therefore, we come to you and proudly have a paperless company that makes our agents accessible and your transaction smooth and successful.